Case study 1
71%
Revenue increased by 71% compared to Apr 2023.
10
3 Top Sellers, 10 Amazon’s Choice Products
2023
Onboarded in April 2023
Overview
Industry: Houseware and glassware
Location: Canada
A Toronto-based glassware manufacturer that takes pride in their high-quality Canadian manufactured products wanted to expand the eCommerce portion of their business. This company specializes in making licensed glassware that are best sellers in the holiday season.
Services
Listing Creation
Lifestyles Images
A+ Content
Brand Storefront Creation
SEO Optimization
Advertisement
Platform Management
Inventory Management
Challenge
Seasonality - The business relies heavily on its Q4 sales, generating roughly 50% of their revenue during the holiday season. For this reason, they have a challenge in forecasting the inventory needed to grow their sales.
PPC - No campaigns to grow market share and increase clicks in their niche.
SEO and conversion rate - Their products were not optimized for Amazon’s search engine, so customers had trouble finding their products, thus leading to low traffic and conversion rate.
Troubleshooting - This company ran into UPC mismatch and intellectual property issues, which needed to be addressed quickly because they put the account at risk of deactivation.
Strategy
In order to define our strategy, we focused on the target market and their shopping patterns throughout the year. A strategic plan needs to be in place to launch new products to balance revenue generated in the rest of the year.
Market Analysis: Using the fata from Amazon Analytics, we gathered critical information and defined our ideal customer’s primary persona. This information was then used to create a coherent brand store, infographics, A+ content, and main listing images to address the main customer’s needs.
Catalogue: We launched seasonal products throughout the year, focusing on Mother’s Day, Father’s Day, Back-to-School, and Halloween, to boost sales during the rest of the year and lessen the impact the holiday season has on the business.
Inventory Management: Creating an inventory forecast based on previous year’s sales and
PPC: There were no paid ads set up previously, so we created our own campaigns focusing on the following types:
a. Sponsored Product Ads: Targeting main competitors and products with high traffic to boost traffic and brings sales. Targeting longtail keywords and main keywords to increase market size.
b. Defensive ads: targeting our own listings, so customers can find more of our products on our own display page and increasing the likelihood of ordering multiple items.
c. Sponsored Brand Ads: Increase brand reach and awareness with competitor’s keywords.
Listing Images: We identified the top competitors in the market, the most relevant keywords, and the demographic of the buyers in the category to create new listing images and A+ content that highlighted the features of their product.
Conversion Rate: After the first round of optimizations, we continuously A/B tested the product details page of their listings, including the title, main image, A+ content, and bullet points to optimize for conversion.
Results:
The combination of our strategies lead to a 70.92% increase in revenue since onboarding in April 2023.
We launched 23 new seasonal listings throughout the year to mitigate the reliance on holiday sales.
We increased their Q4 revenue by 96.81%.
