Case study 2
$718,000
Annual Revenue $718,000 in Canada marketplace alone.
128
128 listings created and managed
74
74 units sold on average daily
2022
Onboarded in December 2022
Overview
Industry: Renovation and building supplies
Location: Canada
A well-established retail business that specializes in building supplies wanted to expand their online presence and venture into the eCommerce market. The main challenge is they did not have an internal eCommerce team, and their products were not correctly prepared for Amazon FBA.
Services
Listing creation
Lifestyle images
Infographics
Video
A+ Content
SEO Optimization
SEO Optimization
Advertisement
Storefront Creation
Platform Management
Trademark Registration
Challenge
No eCommerce Team – We implemented systems to manage the eCommerce inventory internally and taught the employees the basics of Amazon platform management. We replaced all internal barcodes with UPCs for listing creation.
Brand new to the market – We launched all new products in the building supplies category, which was already an established category with numerous competitors.
Strategy
eCommerce Team - We established and taught a small group of employees how to prep and ship to Amazon FBA. We had our internal team trained on their products to answer any customer service questions. We hired photographers to take pictures of their products for infographics and A+ content creation etc.
PPC – Since the store was newly created, we had to launch brand new PPC campaigns. We focused on creating sponsored product campaigns to capture market share, and specifically targeted our competitor’s products.
Conversion rate – After the initial round of product listings, we’ve continuously A/B tested titles, images, A+ content, and bullet points to build the best product detail page for conversion rate.
Results:
Launched successful PPC campaigns with the ROAS of 5.93-6.64 that created a best seller in their category.
Consistent increase in average weekly sales by 22% month over month.
